Founding Creator Challenge

Create something useful. Help another family. Win Life Admin free.

Show people how you would take one piece of household admin out of your head. Share it as an original Reel or TikTok, and genuine views could unlock free Life Admin access.

  • Opens on public app launch day
  • Australia · 18+
  • Instagram Reels + TikTok

Life Admin is now available on the App Store. Creator Challenge entries will open shortly. Final dates, the entry form and official social handles will be published here before entries open.

The rewards

A useful post can earn more than likes.

We want real creators showing real households a calmer way to handle the boring important stuff.

First 50 eligible creators

Reach 1,000 views

Receive 12 months of Life Admin Premium free after your entry and views are verified.

“Free for life” means while Life Admin continues to be operated by Uxel Pty Ltd and covers the current Life Admin Family service. It does not automatically include future add-on products, expanded storage, AI services or business products.

How it works

Four steps. Keep it honest and useful.

  1. 01

    Create

    Make an original Reel or TikTok about Life Admin, a feature you use, or a real family-admin problem it helps solve.

  2. 02

    Disclose and tag

    Tag the official Life Admin account, use #LifeAdminCreatorChallenge, and include the required disclosure.

  3. 03

    Share publicly

    Keep the post public, let genuine organic views build, and do not boost or purchase engagement.

  4. 04

    Submit proof

    When entries open, send the public post link and an Insights screenshot so we can verify eligibility and views.

What to make

Start with one relatable moment.

  • A renewal or expiry that nearly slipped through.
  • The invisible mental load of running a household.
  • A quick screen recording of a Life Admin feature.
  • A before-and-after story: scattered to visible.
  • Your honest first impression or favourite use case.

Your opinion is yours. A positive review is not required, and honest creator experiences are welcome.

Create safely

Keep private life private.

  • Use demo information or blur sensitive screens.
  • Do not show passports, addresses, policy numbers or private documents.
  • Do not reveal identifiable information about children or family members without appropriate consent.
  • Use music, images and footage you have permission to publish.

Required disclosure

Make the possible reward obvious.

Turn on TikTok’s commercial content disclosure or Instagram’s paid partnership label where available, and place this wording clearly in the caption:

“Entry in the #LifeAdminCreatorChallenge — eligible for complimentary Life Admin access.”

Entry

Entries will open shortly.

We are finalising the promotion dates and submission form. In the meantime, you can download Life Admin and prepare your idea.

Download Life Admin

What you will need

  • Your name and email
  • Your public creator handle
  • Your Reel or TikTok URL
  • An Insights screenshot showing views
  • Optional permission for Life Admin to reshare your post with credit

FAQ

The practical details.

Can I enter before the app launches?

No. You can prepare now, but the public post and entry must be made during the promotion period announced on this page.

Can I post more than one video?

Yes. You may submit more than one eligible video, but you can receive only one reward. Your highest-viewed eligible video will count for the top-five ranking.

Do paid or boosted views count?

No. Views must be genuine and organic. Paid boosting, purchased views, bots, engagement groups or other artificial activity can disqualify an entry.

Does Life Admin own my video?

No. You keep ownership. If you opt in, Life Admin may reshare the post organically with credit. Paid advertising use requires a separate written agreement.

How long must the post stay public?

At least 90 days after it is posted, so the entry and results can be verified.

Is this connected to TikTok, Instagram, Meta or Apple?

No. The promotion is run by Uxel Pty Ltd and is not sponsored, endorsed, administered by or associated with those platforms.

Promotion rules

Draft terms before entries open.

These terms explain the planned promotion. The opening date, closing date, verification date and official social handles will be added before entries open. If the final terms change, the version published when the promotion opens will apply.

Entries are currently closed: no entries are being accepted and no rewards can be claimed until the promotion dates are published.

1. Promoter

The promoter is Uxel Pty Ltd ABN 21 653 865 108, PO Box 79, Wentworth NSW 2648, Australia (“Life Admin”, “we”, “us”). Questions can be sent to info@uxel.org.

2. Promotion period

The promotion will open and close on the dates published here before entries open. All times will be Australian Eastern Standard Time or Australian Eastern Daylight Time, as applicable in New South Wales. Posts and submissions outside the stated promotion period are not eligible.

3. Eligibility

Entry is open to Australian residents aged 18 years or older. Employees, contractors and immediate family members of Uxel Pty Ltd, and anyone directly involved in administering the promotion, are not eligible. Entrants must have a public Instagram or TikTok account and be able to comply with these terms and the relevant platform rules.

4. How to enter

During the promotion period, create and publish original content as an Instagram Reel or TikTok that features Life Admin or explains a genuine household-admin use case it can help solve. The post must tag the official Life Admin account identified on this page, include #LifeAdminCreatorChallenge, include the required disclosure, and remain public for at least 90 days. Submit the entry form with the post URL and requested verification evidence.

5. Disclosure

Entrants must clearly disclose that the post is a promotion entry with a possible complimentary service reward. Use the platform’s commercial content, branded content or paid partnership disclosure setting where available and include: “Entry in the #LifeAdminCreatorChallenge — eligible for complimentary Life Admin access.”

6. Content requirements

Content must be original, lawful, accurate and suitable for a general audience. It must not infringe another person’s rights, contain misleading claims, or expose sensitive personal information. Entrants are responsible for obtaining permission from anyone identifiable in their content and for using music, footage, images and other material they are entitled to publish. A positive review is not required.

7. Organic views and verification

Only genuine organic views count. Paid promotion, boosted posts, purchased views, bots, engagement groups, misleading traffic or other artificial activity is prohibited. We may request platform Insights screenshots or other reasonable evidence. Public view counts and supplied Insights may be used together to verify eligibility. We may reject evidence that is incomplete, inconsistent or cannot reasonably be authenticated.

8. Twelve-month rewards

Subject to verification, the first 50 eligible entrants whose qualifying post reaches at least 1,000 genuine organic views within 30 days of publication will receive 12 months of Life Admin Premium at no charge. The entry must reach the threshold before the final verification deadline stated when the promotion opens.

9. Top-five rewards

The five eligible videos with the highest verified view counts at the published measurement time will receive Life Admin Family free for life. If view counts are tied, we may use the earliest verified time at which the relevant count was reached, followed by content quality and usefulness, as reasonable tie-breakers.

10. Multiple entries and reward limit

A person may submit more than one eligible video. Only the entrant’s highest-viewed eligible video counts toward the top-five ranking. A maximum of one reward may be received per person and household. Rewards are non-transferable, not exchangeable and have no cash alternative.

11. Meaning of “free for life”

“Life Admin Family free for life” means access to the current Life Admin Family service for as long as it continues to be operated by Uxel Pty Ltd. It does not guarantee that Life Admin will operate indefinitely and does not automatically include future add-on products, expanded storage, AI services or business products. Access remains subject to the Life Admin Terms and Conditions.

12. Notification and claiming a reward

Potential recipients will be contacted using the details supplied with their entry and may need to confirm eligibility and account details within the period stated in that message. If a person cannot be contacted, does not respond in time or cannot be verified, the reward may be offered to the next eligible entrant where appropriate.

13. Creator rights and resharing

Entrants retain ownership of their content. An entrant may separately opt in to allow Life Admin to reshare the public post organically on Life Admin-owned social accounts with creator credit. Entry alone does not grant Life Admin paid advertising rights. Any paid advertising or broader usage will require separate express permission or a separate agreement.

14. Disqualification and changes

We may disqualify an entry that breaches these terms, cannot be verified, manipulates engagement, misrepresents Life Admin, infringes rights or creates a safety or privacy risk. If circumstances outside our reasonable control affect the promotion, we may suspend, modify or cancel it, subject to applicable law. Any material update will be published on this page.

15. Privacy

We will use entry information to administer the promotion, verify eligibility, contact entrants and provide rewards. Information will be handled in accordance with the Life Admin Privacy Policy. Do not send account passwords or private household documents as proof.

16. Platform release

This promotion is not sponsored, endorsed, administered by or associated with TikTok, Instagram, Meta, Facebook or Apple. By entering, entrants release those platforms from claims arising from the promotion to the extent permitted by law.

17. Australian consumer rights

Nothing in these terms excludes rights or remedies that cannot be excluded under Australian law. These terms are governed by the laws of New South Wales, Australia.

Your idea can start now

What piece of life admin would you take out of someone’s head?

Follow the launch